Brewing Connections, Toasting Success

Turning thoughtful gifting into buzzworthy connections & bottom-line wins

Brand Awareness, Prospect Outreach, Sales Strategy

The Challenge

Our client needed to promote new services to customers and prospects across the U.S., but their small sales team lacked local representation. They wanted to use gifting to spark engagement but didn’t know who to target or how to approach the strategy.

Our Approach

The Solution

The gifts needed to make an impact, foster connections, and deliver a strong ROI. While prominently showcasing the client’s logo wasn’t our typical approach, it made strategic sense given the recipients’ limited brand awareness. Here’s how we brought it to life:

Designed a Strategic Gift: A universal yet memorable gift that sparked meaningful conversations between sales reps and recipients.
Elevated the Branding: Instead of generic promotional items, we used the minimalist symbol from the client’s logo for a high-end, modern look.
Planned Follow-Up Waves: By shipping in small, manageable batches, sales reps could focus on timely, personalized follow-ups.

We worked closely with the client to bring their vision to life:

A Morning-to-Night Theme: Representing their commitment to customers around the clock, we curated thoughtful items:
- Custom-engraved coffee tumblers for the morning.
- Sandblast-etched glassware for evening relaxation.
- Locally roasted coffee beans for an extra personal touch.
Custom Packaging: Using in-house capabilities, we created leatherette trays with hand-applied decals, branded tissue paper, and custom stickers for an unforgettable unboxing experience.
Logistics Made Simple: Each wave of gifts was tracked and delivered with detailed spreadsheets so sales reps could follow up confidently and efficiently.

The Results

The campaign exceeded all expectations:

Unprecedented Engagement: Every client or prospect responded to the sales team’s outreach—a nearly unheard-of success rate.
Incredible ROI: The CEO reported the investment paid for itself many times over.
Memorable Moments: Beyond rave reviews, one recipient even shared a video enjoying the glassware at home, perfectly capturing the experience our client hoped to create.

IN THE CLIENT'S OWN WORDS

The gift boxes are being VERY well received! I have received many texts, emails, and phone calls saying "thank you". Excellent attention to detail and execution. Thank you!

B.A.

Director, Professional Markets

Want to craft gifts that spark meaningful connections and deliver measurable success? Let’s turn your vision into results.

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