Everyday, but Betr
A prospecting gift that helped Betr Health get in front of benefits and HR leaders at major employers, built on premium everyday products instead of the usual wellness fare.
Prospecting Gift Program
The challenge
Benefits leaders receive a steady stream of wellness gifts. One more box of wellness products would blend into the pile. The gift had to catch their attention and still carry Betr Health's message about healthier eating.
The strategy
The campaign rolls out in phases. As each phase begins, Betr Health's sales team uses Giftium™, our gifting platform, to enter each recipient's shipping details and write a personalized notecard. Each gift ships to the recipient's office, and every step after that is built around that one person.
Personal notecard
A QR code and short link unique to each recipient invite them to learn why the gift arrived.
Tailored landing page
The page adapts to each recipient and explains what Betr Health does and how the app helps employees.
Built-in scheduling
An embedded Calendly calendar lets recipients book a conversation with Betr Health on the spot.
Visit tracking
Every scan and visit feeds to the client's dashboard, so Betr Health sees which prospects engaged.
The landing page carried the gift's idea into the pitch. Better health takes small changes, like the ones in the box. Bringing Betr Health into a benefits program is just as light a lift.
The result
The program launched in September 2026. The first round of gifts has shipped, and multiple top prospects have already clicked through to their landing pages.
Begin the Conversation
If you want to understand what a different approach to gifting could do for your client relationships, we'd like to hear about what you're working with.
