Wake Up and Stand Out
How we helped a digital fashion pioneer turn jam and personalization into media magic
Securing Attendance for a High-Stakes Virtual Event
A cutting-edge metaverse digital fashion company needed to secure attendance for a high-profile, early-morning virtual event featuring industry-leading influencers.
With visibility and credibility on the line, they had to stand out and ensure invitees felt compelled to attend.
Creativity, Relevance, and a Personal Touch
Kimber & Oak designed a gifting strategy that combined creativity, relevance, and a strong personal touch to capture the attention of the influencers.
- Relatable themesIncorporating a breakfast motif to make the timing of the event feel intentional and inviting.
- Purposeful partnershipsHighlighted products from local, diversity-owned businesses to align with the company’s innovative and inclusive values.
- Personalized invitationsCreated custom, branded invitations tailored to each influencer to emphasize exclusivity and importance.
A Breakfast-Themed Gift That Set the Tone
We curated a breakfast-themed gift box that perfectly set the tone for the event:
- Thoughtful contentsLocally sourced breakfast items from diversity-owned businesses, blending quality with purpose.
- Branding collaborationThe gift packaging incorporated the company’s cutting-edge aesthetic, ensuring every detail reflected their brand identity.
- Personal touchEach gift included a personalized invitation that creatively tied into the breakfast theme, making recipients feel uniquely valued.
What the Program Looked Like in Practice
The campaign delivered unparalleled success for the client.
Thoughtful Contents
Locally sourced breakfast items from diversity-owned businesses, blending quality with purpose.
Branding Collaboration
The gift packaging incorporated the company’s cutting-edge aesthetic, ensuring every detail reflected their brand identity.
Personal Touch
Each gift included a personalized invitation that creatively tied into the breakfast theme, making recipients feel uniquely valued.
Unparalleled Success for the Client
Of the 26 influencers and editors invited, 24 attended the event—an extraordinary outcome for a virtual event.
Participants included editors from Forbes, Allure, Cosmopolitan, Teen Vogue, and Seventeen, positioning the brand in front of influential media leaders.
The event spurred media interviews and spotlights, significantly boosting the client’s profile within the metaverse fashion industry.
Working with Kimber & Oak was a fun and seamless experience from start to finish! They handcrafted the most incredible personalized gift boxes for us to send to partners, which went a long way in helping our company stand out and remain top-of-mind. These are not your average gift boxes; they are uniquely personal, incredibly polished, and have just the right amount of local flair.
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