Shine on.
A thank-you gift for top managers joining a new mentorship program, sent to recognize what they already give and keep them invested in what comes next.
Recognition and Retention Gift
The challenge
These managers already give a lot to their teams and their work. The new program asked them for more. The gift had to keep them engaged and willing to contribute, while feeling personal and focused on the relationship.
The strategy
The gift needed to say thank you and invite each manager to slow down for a moment.
A look ahead
The program's marketing used the line "The future's so bright I gotta wear shades." "Shine on." picked up that thread and carried it forward.
A nod to home
Raw Virginia honey ties the gift to the company's Virginia headquarters, alongside premium pieces chosen for the group.
Room for every diet
Several participants had dietary restrictions, so every item was selected with those needs in mind.
Timed for momentum
Gifts reached each office one week after the launch event, keeping the conversation about the event going.
The result
100%of participants were still engaged in the program six months after launch, above the 90% goal
50%+of recipients reached out to the organizers to say thank you, an unusually high response
One recipient said it was the first time he had felt seen. Despite his dietary restrictions, he could enjoy everything in the box.
Begin the Conversation
If you want to understand what a different approach to gifting could do for your client relationships, we'd like to hear about what you're working with.
